The “about us” video Check your competitor’s sites and inspect their token “about us” pages, you will notice that they are static, boring, unimaginative and generic.
How can you expect to stand out from the crowd when you are doing the same as everybody else?
If you want to engage with prospects on a personal level, then you should consider using an “about us” video.
What better way to convey sincerity, a passion for what you do and a face to an otherwise faceless corporation?
When prospects see the face behind the company, it gives your product or service the human touch. People can see the sincerity in your face and body language and this builds trust – and when people trust you, they buy from you.
The “about us video” is the 2nd easiest video you can make yourself (1st is “testimonial videos”). All you need is a tripod to mount your recording device to, and a carefully pre-written script. To make things easy, go old school and have someone manually shuffle the pre-written cue cards on large pieces of cardboard so your presentation looks as natural as possible.
Or you can do it on your webcam – buy I advise you to buy a high quality external webcam because the ones built into your computer are typically sub-standard. The beauty of using a webcam is you can download a teleprompter to help you with your narrative (if you choose to do this, we weary of your eyes being visibly moving reading)
If want a professional look and happen to live in Australia, we have camera crew posted throughout the country that can professionally shoot the footage and then have it cut and polished to your liking.
Alternatively, you can shoot the footage yourself and send it to us raw for the post production process… A simple clean up with a watermark of your company’s logo is incredibly affordable.
The main point to take away from this article is for you to get the ball rolling for your web videos. Once you see the dramatic positive response, you will want to keep it rolling.