The Best Part Is - You can easily make them yourself!
Although VPA is in the business of producing web and TV commercial videos, we are also an advocate of small business owners creating video themselves. We will even go so far say we am happy to answer personal emails regarding advice on anything they are stuck on.
Why am I happy to give away this free advice? Well apart from the great feeling I get from helping others, I know that once people see how powerful even a homemade video can be, they will soon be ready to take the next step for higher quality and more targeted videography to supercharge their business.
Testimonial videos: Why are they the best type of video to start with?
I believe they are the best because there is little planning needed - with no scripting or acting. And if you get the right take – No editing.
Everybody knows written testimonials have the risk of being faked. But a video testimonial has something text based reviews can never compete with – Sincerity. When a prospective client watches a video testimonial, they tend to have more trust because they can see sincerity in the reviewers face. Trust is a big factor in closing that sale. If you can gain trust, half your battle is won.
The beauty of this style of video is that it’s the only type that you can get away with an un-professional shoot. This means all you have to do is find a happy customer who is willing to share their experience of your company – on film.
You can either record an interview on Skype or “Google hangouts” or simply record them on your iphone or tablet. If you would prefer something a little more refined that you can edit later, use a DLSR camera and mount it on a tripod. Have a go at some simple free editing software and clean up the ends and maybe add a narrated introduction and some text overlays (if you can’t be bothered doing it yourself, you can always send it to us)
This is also the best and fastest way to grow your youtube channel (it’s easy and free). So get ready to whip out your phone at a moment’s notice and capture some free PR from your happy customers.
Why am I happy to give away this free advice? Well apart from the great feeling I get from helping others, I know that once people see how powerful even a homemade video can be, they will soon be ready to take the next step for higher quality and more targeted videography to supercharge their business.
Testimonial videos: Why are they the best type of video to start with?
I believe they are the best because there is little planning needed - with no scripting or acting. And if you get the right take – No editing.
Everybody knows written testimonials have the risk of being faked. But a video testimonial has something text based reviews can never compete with – Sincerity. When a prospective client watches a video testimonial, they tend to have more trust because they can see sincerity in the reviewers face. Trust is a big factor in closing that sale. If you can gain trust, half your battle is won.
The beauty of this style of video is that it’s the only type that you can get away with an un-professional shoot. This means all you have to do is find a happy customer who is willing to share their experience of your company – on film.
You can either record an interview on Skype or “Google hangouts” or simply record them on your iphone or tablet. If you would prefer something a little more refined that you can edit later, use a DLSR camera and mount it on a tripod. Have a go at some simple free editing software and clean up the ends and maybe add a narrated introduction and some text overlays (if you can’t be bothered doing it yourself, you can always send it to us)
This is also the best and fastest way to grow your youtube channel (it’s easy and free). So get ready to whip out your phone at a moment’s notice and capture some free PR from your happy customers.